Live Audience Accessibility & Augmentation (‘LAAA’)

Bossey, Adrian ORCID logoORCID: https://orcid.org/0000-0002-9874-6323 (2023) Live Audience Accessibility & Augmentation (‘LAAA’). [Project]

Poster promoting the LAAA research project showing QR code
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Poster for LAAA live performance featuring Deaf Rave and two student performers
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Poster for LAAA DJ workshops from Deaf Rave
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Poster for LAAA in-conversation session with Suzanne Bull from Attitude is Everything
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Poster for LAAA in-conversation event with Lucy Evans from In Place of War
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Poster for LAAA live demo of haptic floor featuring two student performers and sounds of nature
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Poster for LAAA culture and tourism event in AMATA
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Screen recording of a BBC Spotlight feature on the LAAA project
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Audio file of a feature on BBC Radio Cornwall about the LAAA Project Audio (Audio file of a feature on BBC Radio Cornwall about the LAAA Project)
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Group photo of attendees at the LAAA DJ workshop
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Image from LAA Project of Troi Lee (Deaf Rave) performing live
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Image from LAA Project of live Ghetto Orange performance
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Image from LAA Project of audience members at a live Deaf Rave performance dancing on the haptic dancefloor
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Image from LAA Project of audience members sitting on the Beat Blocks haptic dance floor during a performance by Deaf Rave
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Image from LAA Project of in-conversation event between Adrian Bossey and Suzanne Bull
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Image from LAA Project of Lobisen performing live
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Image from LAA Project of Adrian Bossey in-conversation with Lucy Evans from In Place of War
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Image from LAA Project of Suzanne Bull from Attitude is Everything trying a haptic vest with Deaf Rave
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Image from LAA Project of Lucy Evans from In Place of War at DJ workshop
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Image from LAA Project of Deaf Rave workshop using haptic vests
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Image from LAA Project of all female student vocal group
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Image from LAA Project of students from Deaf Academy trying haptic vests at the DJ workshop
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Image from LAA Project of students from Deaf Academy trying haptic vests at the DJ workshop with MC Geezer
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Image from LAA Project of students from Deaf Academy being interviewed by BBC Radio Cornwall  at the DJ workshop
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Image from LAA Project of Adrian Bossey and BSL Interpreter speaking to students from Deaf Academy at the DJ workshop
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Image from LAA Project of Deaf Rave speaking to students from Deaf Academy at the DJ workshop
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Image from LAA Project of students from Deaf Academy watching a performance on the Beat Blocks haptic floor
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Abstract / Summary

The LAAA project aimed to evaluate audience experiences of engaging with authentic ‘live’ music performances, including those augmented with haptic technology which transforms sound into felt vibration. LAAA was delivered by Cornwall Business School, in partnership with AMATA. Attendees at LAAA events, at AMATA in May 2023, were invited to experience Beat Blocks a new Bass flooring system which transforms sound into felt vibration. Working with partners Beat Blocks, Deaf Rave, Attitude is Everything and In Place of War, LAAA facilitated the research alongside knowledge exchange and outreach activity. LAAA delivered 9 events comprising, 3 live concerts, 2 school workshops, 2 in-conversation presentations, 1 haptic sound installation and 1 Accessing Culture & Tourism Workshops, as well as providing subsidised places on a CPD course.

Following a literature review, previous research and expert feedback, two five-point Likert scales were generated to garner respondent opinions regarding perceptions of liveness. 6 LAAA events were devised to support the gathering of research data via on-line questionnaires:
• In Place of War presents: Around the World in 80 Raves featuring live performances from Deaf Rave AND student performers Ghetto Orange + Lobisen
• An in-conversation event between Suzanne Bull, founder of Attitude is Everything and Honorary Fellow of Falmouth University, which explored increasing access to live music for performers and audiences who are Deaf or disabled
• Deaf Rave DJ Workshops for school groups which offered attendees the opportunity to experience Woojer Haptic Vests whilst developing DJ-ing skills and provided access to AMATA Music student ensemble performances experienced using the haptic flooring.
• An in-conversation event between Lucy Evans, Producer and Events Manager for In Place of War explored the Around the World in 80 Raves project.
• Haptic Thresholds: Feeling the World Through Sound. A haptic sound installation by researchers working at the intersection of soundscape ecology, aural diversity, voice studies, and sound-based composition.
• Accessing Culture & Tourism Workshops with Access Cornwall and Rowan James, founder of Beat Blocks. Haptic Flooring demonstration with student performers Achilles Heal + The Beau Bennett Collective supported local businesses considering enhancing their provision to people who are Deaf or disabled.
These events were also designed to deliver knowledge exchange and outreach outputs. LAAA provided subsidised places on the Attitude is Everything course, to visitor attractions and/or music venues, to improve industry practices around accessibility for people who are Deaf or disabled at live events.

Item Type: Project
Additional Information: Whilst there are 9.8 million people who are Deaf or disabled in the UK, their ability to access live music events as audience members has been criticised. Live music performances are increasingly incorporating Information Communication Technologies and haptic augmentation may offer some potential to increase accessibility if they provide an experience which is perceived as being authentically ‘live’ by audiences. The UK live music industry has been criticised for challenges to inclusivity relating to a range of audience demographics and requirements, including accessibility for people who are Deaf or disabled. Increasingly live music events take the form of hybrid events which combine both in-person and virtual experiences (Linthicum 2021:2). Information Communication Technologies (‘ICT’) can be deployed to augment the way in which many audiences experience live music and offers some potential to increase access. The general term haptics relates to the sense of touch (Brewster 2005: 2). Introducing touch into multimedia applications concerned with sight and sound has been described as the “next critical step” in their development (El Saddik 2007: 11). The LAAA project addresses: Audience perceptions of live music performances augmented with haptic ICT and pilot’s a ‘Liveness 4:0’ scale regarding ICT enhanced performances at music festivals. It is also intended to write up LAAA as an exemplar of research-informed KE activity for the live music sector. The LAAA project builds on previous work by Adrian Bossey, most specifically: BOSSEY, A. (2019) Industry perceptions of potential digital futures for live performance in the staging and consumption of music festivals. The Routledge Handbook of Festivals, Abingdon: Routledge. https://doi.org?10.4324/9781315186320-41 BOSSEY, A. (2020) Accessibility All Areas? UK live music industry perceptions of current practice and Information and Communication Technology improvements to accessibility for music festival attendees who are Deaf or disabled. International Journal of Event and Festival Management. Volume 11. Issue 1. Bingley: Emerald Group Publishing Ltd. https://doi.org/10.1108/ijefm-03-2019-0022 BOSSEY, A. (2023 TBC) Liveness 4.0: a new paradigm for accessibile performances at music festivals. In Virtual Events Management. Oxford: Goodfellow Publishers. BOSSEY, A. (2023 TBC) Do you think ICT enhanced performances are really ‘live’ music? In, International Case Studies in Event Management ed. by MAIR,J, AKTAS, G and KOZAK, M. Abingdon: Routledge BOSSEY, A. (2023 TBC) Piloting scales to measure perceptions of liveness regarding ICT enhanced performances at music festivals. Accepted for publication subject to review. These works contribute to international discourse around liveness, accessibility, teaching and pedagogy relating to music festivals. The LAAA project contributed to research, knowledge exchange, APP outreach, course promotion and student experience/employability outputs. LAAA outputs to date (at 09/06/23): KPI Actual project totals (Vs initial Target) Notes Attendees at events 255 430 Royal visit affected day 1 events Businesses Supported 16 21 Excludes CPD courses (target 7) Schools supported 2 4 Capacity of workshops meant 1 per school Performers showcased 5 5 Students Engaged 124 300 Royal visit affected day 1 events LAAA Businesses supported through participation: • Beat Blocks • Deaf Rave LAAA Businesses supported through attendance: • Tate St Ives • Lapa Valley • Minack • Access Cornwall • Services for Tourism • Cornwall Association of Tourist Attractions • Visit Cornwall • Quick Panda Productions/The Great Escape • In Place of War • Attitude is Everything LAAA Schools supported through attendance: • Mounts Bay School • The Deaf Academy LAAA Businesses supported through separate visits/discussion/introductions: • Newquay Zoo • Lost Gardens of Helligan • Seahaven Pride Festival • Searlelaw Please note that the CPD courses are yet to run, so are not included. LAAA Research outputs: • 76 completed questionnaires thus far (which will hopefully inform two journal articles). An additional journal article relating to KE/Outreach methodology is also planned. The project’s lead investigator is Adrian Bossey, (ORCHID iD 0000-0002-9874-6323) who has been undertaking research into potential digital futures for live performance in the staging and consumption of music festivals for approximately 5 years. Adrian wrote the project bid, devised the overarching methodology and approached key music-based partner organisations. Dr Natalie Semley approached and managed tourism related partners and curated the Accessing Culture & Tourism workshops. Dr Antti Sakari Saario acted as academic lead for AMATA and contributed to a collaborative sonic research experiment ‘Haptic Thresholds’ with Dr D Ferrett and PhD researchers Dinah Hayward (aural diversity) and Tom Hull (soundscape ecology). A highlight for many involved was the visit of students from Exeter Deaf School, who had the opportunity to experience the AMATA Function Band’s performance led by Senior Lecturer, Sam Murray. This encounter resonated deeply with all involved and the joy of music was palpable in the room. Special recognition is due to the remarkable performances by Ghetto Orange, Lobisen, The Beau Bennett Collective, Achilles Heel, and Pete Hooper and the AMATA Technicians Alex Smith and James Scarle for the work throughout the week. Our partners Beat Blocks, Deaf Rave, Attitude is Everything and In Place of War all made essential contributions to LAAA.
Subjects: Business
Courses by Department: Business School > Business Entrepreneurship
Depositing User: Adrian Bossey
Date Deposited: 22 Jun 2023 09:18
Last Modified: 23 Nov 2023 19:23
URI: https://repository.falmouth.ac.uk/id/eprint/4952

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