The killer and the poet: Rethinking online writing.

Kiernan, Anna (2016) The killer and the poet: Rethinking online writing. In: National Association of Writers in Education (NAWE) annual conference, 11-13 September 2016, Stratford. (Unpublished)

Abstract / Summary

Writing is shaped by the constraints of the spaces in which it shared. A blog entry, for instance, makes meaning within curated contexts of image, sound and design. And these elements can be combined to create or promote brands (individual or commercial). The best online writing is purposeful, intelligent, original, conversational and authentic. The rule of engagement is to find the story and tell it well. So if you don’t have a story, you won’t ‘do’ social media well. This paper will offer fresh insights into how to draw on creative writing techniques to write more engaging copy for digital contexts.

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