Selling feminism: 'femvertising' is a risky game.

Su, Cui ORCID: https://orcid.org/0009-0003-0067-7177 (2017) Selling feminism: 'femvertising' is a risky game. Courier, Issue 19. ISSN 2396-933

Abstract / Summary

Companies have been co-opting political causes for decades. In recent years, brands from Nike to Glossier have chosen female empowerment as a marketing tactic. But can brands effectively champion feminism, or does it just exploit and debase a serious issue?

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