Rawhide Custom - Carving a niche market through customisation, personalised detail, and social media

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O'Brien, Seamus ORCID: https://orcid.org/0000-0001-8221-0340, Kok, S and Duarte Alonso, A (2019) Rawhide Custom - Carving a niche market through customisation, personalised detail, and social media. UNSPECIFIED.

Official URL: https://www.liverpoolchamber.org.uk/2716/section.a...

Abstract / Summary

Max McDonough, owner of Rawhide Custom (https://www.rawhidecustom.co.uk/) is a passionate manufacturer of leather goods in Liverpool, who is carving a niche in an extremely competitive industry. While studying for his law degree at Liverpool John Moores University in 2012 he became drawn to the manufacture of customised leather items that today include wallets, belts, lanyards, traveller notebook and card wallets, hip flasks, and dog collars.

Item Type:	Other
Subjects:	Business
Depositing User:	Seamus O'Brien
Date Deposited:	16 Feb 2021 13:21
Last Modified:	16 Feb 2021 13:21
URI:	https://repository.falmouth.ac.uk/id/eprint/4201

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