Reconfiguring an Established Wine Tourism Destination: A Dynamic Capabilities Approach

Duarte Alonso, Abel, Kok, Seng, Vu, Oanh Thi Kim and O'Brien, Seamus ORCID logoORCID: (2022) Reconfiguring an Established Wine Tourism Destination: A Dynamic Capabilities Approach. International Journal of Hospitality & Tourism Administration, 26. pp. 1-23. ISSN 1525-6480

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Abstract / Summary

This study examines how an established wine tourism subarea continues to adapt to an increasingly competitive wine tourism destination market from the perspective of wineries in Spain’s Rioja Alta subarea. Furthermore, aligned with the chosen inductive approach, the study develops a reflective model through considering the dynamic capabilities approach as a theoretical foundation to examine the various dimensions affecting wine tourism. Semi-structured, face-to-face interviews with predominantly winery managers, on-site observations were conducted. In addition, wineries’ archival information was examined. Strong alignment between wineries’ strategies and reconfiguration/transformation were revealed. This dynamic capabilities-related cluster was manifested through “customisation,” where wineries offered unique product/service elements, thereby adding value to the winery visitation. The developed model highlights important implications for the long-term competitiveness of a region’s wine tourism.

Item Type: Article
Identification Number:
ISSN: 1525-6480
Subjects: Business
Courses by Department: Business School > Business Entrepreneurship
Depositing User: Seamus O'Brien
Date Deposited: 27 Apr 2022 12:52
Last Modified: 20 Sep 2023 01:38


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