Coded Ornament: Digital Decorative Plasterwork

Marshall, Justin (2007) Coded Ornament: Digital Decorative Plasterwork. In: New Craft Future Voices, 4 July 2007, University of Dundee, Dundee, UK.

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Abstract / Summary

The paper is a case study report describing and reflecting on a collaborative action research project between practitioner-researcher and an established ornamental plasterwork company. It was partially funded by Arts & Business and Arts Council England.

The project aims were: to investigate the potential for developing new ornamental plasterwork designs for contemporary architectural contexts; to integrate digital technologies with traditional design and production processes, and to investigate methods for successful collaborations between independent designer makers and industrial partners. Data was gathered through; reflective practice, observation of the workforce and environment, informal discussions with company employees and informal discussions with the public at exhibitions.

Three innovative plasterwork production processes developed specifically for creating a range of contemporary plasterwork designs. These unique contemporaneous designs contrast sharply with the traditional motifs and elements of traditional plasterwork and in an industry dominated by reproduction and restoration.

The paper critically reflects on the collaborative nature of the project and extends research by Yair et al (1999 & 2001) and Levien (1998) on new product development by proposing best practice recommendations for independent makers involved in industrial collaboration.

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