Guest talk on Customer Discovery to Sussex University MBA cohort - November 2023

Noakes, Stewart ORCID: https://orcid.org/0009-0002-1230-9948 (2023) Guest talk on Customer Discovery to Sussex University MBA cohort - November 2023. In: Guest talk to MBA at Sussex University, 25 November 2023, Sussex University.

Slideshow (Guest talk on Customer discovery) Guest Talk - Sussex - November 2023.pdf - Accepted Version Restricted to Falmouth staff and students only Available under License Creative Commons Attribution Non-commercial. Download (33MB) | Request a copy

Abstract / Summary

This guest talk was given to the Sep cohort of the MBA at Sussex University and the invitation of Prof. Steve Brown https://www.linkedin.com/in/steve-brown-460879b/

It covers the three reasons that startups are prone to failure as core knowledge and then customer discovery as a workshop style learning experience.

It was given in a very interactive way, including a segment that took the students out of the class room and onto the Sussex campus.

Very positive feedback was received by the Professor following the session.

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