Developing scales to measure perceptions of liveness at music festivals from attendees who are Deaf, disabled or neurodiverse.

Bossey, Adrian ORCID: https://orcid.org/0000-0002-9874-6323 (2024) Developing scales to measure perceptions of liveness at music festivals from attendees who are Deaf, disabled or neurodiverse. In: Leisure Studies Association Conference 2024, 10-12 July 2024, University of West of Scotland, Paisley.

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Abstract / Summary

This presentation considers the development of scales to measure audience perceptions of liveness at music festivals. Three phases of research will be considered:
An intial phase carried out item development processes, to produce three pre-test liveness Likert scales. Two iterations of primary research were carried out to collect and interpret empirical evidence from 164 respondents. Formats and viewpoints generating the greatest acceptance or resistance were identified. The findings from three test liveness scales, supported the thesis that it is possible to develop liveness scales to measure attendee perceptions of liveness at music festivals (Bossey 2023). However, it was concluded that the scales require significant further development, expert review and simplification to improve ease of use and reliability of responses, in alignment with Churchill and Peter (1984:364). An opportunity was identified to create a scale which relates to accessibility for audience members who are Deaf, disabled or neurodiverse (Bossey 2023).
As a second phase, subsequent research considered the thesis that; it may be possible to develop a scale to measure perceptions of liveness at music festivals from attendees who are Deaf, disabled or neurodiverse. An initial scale development process informed primary research which was carried out at the Live Audience Accessibility & Augmentation (LAAA) project. LAAA installed a haptic dance floor at Falmouth University over a period of 4 days in May 2023 to gather audience responses and deliver knowledge exchange outputs. In total, 76 respondents completed the initial (phase two) questionnaire during the LAAA Project.
A third phase of research commenced with further reflection and enhancement which was intended to further developed a scale to measure perceptions of liveness at music festivals from attendees who are Deaf, disabled or neurodiverse. This resulted in a revised scale, which was tested at Boomtown Fair in August 2023 and the Deaf Rave Festival in October 2023. In total, 141 respondents completed the revised (phase three) questionnaire on-site at the two music festivals. This data is currently being analysed.
Research findings will be presented from all three phases and common themes identified. Furthermore, a brief update will be provided into on-going research measuring audience perceptions of experiencing the BEAT BLOCKS multi-sensory interactive flooring system, or wearing Woojer Haptic Vests on-site at selected Music Festivals.

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