Delivering on-line education to events industry practitioners – a case study

Bossey, Adrian ORCID: https://orcid.org/0000-0002-9874-6323, Laws, Chantal and Moore, Teresa (2024) Delivering on-line education to events industry practitioners – a case study. In: AEME Forum 2024, 3-4 July 2024, Sheffield Hallam University.

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Abstract / Summary

Sustainability has been defined as “Development that meets the needs of the present without compromising the ability of future generations to meet their own needs” (Brundtland 1987: 7). This requires the adoption of environmentally sound technologies (UN Environment Programme 2020: 1) which comprise techniques or technologies to reduce environmental harm (OECD 2001: 1) including know-how, procedures, goods and services, equipment, organisational and management procedures. The climate emergency creates an urgent need for training around best practice in environmental sustainability across all industrial sectors.
Cornwall Business School has worked with Cambridge Education Group Digital to develop two short Continuing Professional Development (‘CPD’) courses in partnership with A Greener Future (‘AGF’) and Attitude is Everything. These on-line courses are delivered simultaneously to university students and industry practitioners, empowering networking, and are centred on specialist input from industry partners. The courses upskill the global live music events community, around the sustainability and accessibility of live events. They are hosted on the Canvas Virtual Learning Environment and comprise a mixture of asynchronous lecture materials, interviews, online tasks and forums, synchronous ‘expert’ webinars and multiple-choice assessment. The courses launched in September 2017 and are promoted through industry networks as well as through educational networks, forums and associations. They run up to 3 times a year. To date over 350 industry practitioners and 750 students have taken part.
This presentation will evaluate the development and delivery of A Greener Future: Assessing Sustainability for the Live Events Industry. AGF pioneered the development of an assessment framework for sustainable practice at live events and the course draws upon the knowledge and experience gained since the inception of AGF in 2007. It is designed to take participants through the key environmental aspects of running an event and incorporates the latest thinking and good practice. This course is Stage One of A Greener Future’s two-stage training programme to become an AGF Assessor. The presentation aligns with the Events Education strand topic of innovative approaches to event education pedagogy – theory and practice. The presentation will share the challenges involved and outputs of the training, alongside recommendations regarding future opportunities for researchers and industry practitioners.

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