Advanced Search
Tools
Tools
What, why and how we launder
Cokes, Lucy 
ORCID: https://orcid.org/0009-0009-2969-6041, Su, Cui ORCID: https://orcid.org/0009-0003-0067-7177, Branch, James ORCID: https://orcid.org/0000-0002-6815-7974 and Ferguson, Joel
(2024)
Evolution of Laundry.
Project Report.
UNSPECIFIED.
Preview |
Text (Research Report: Evolution of laundry. What, why and how we launder)
Ecover_Research_LC-JF-JB-CS.pdf - Published Version Available under License Creative Commons Attribution. Download (14MB) | Preview |
Abstract / Summary
This report seeks to understand laundry habits and the factors that shape how we clean our clothes. To do this the report tracks key moments in the historical evolution of laundry from the 1600’s to the present day, showing how ideas of cleanliness and laundry practices have adapted alongside changes in technologies, materials, and social norms. Laundry detergent advertising has also had a powerful influence on laundering and section two details key themes from an analysis of 60 ads from the 1950’s to the present day. The final section examines eRorts made by researchers to understand everyday laundry routines alongside the social and psychological drivers of over-washing. In the context of, a lack of progress in reducing the environmental impacts of laundry in recent decades, the final section asks what can be done to disrupt and re-shape our laundry habits. To address this challenge, a laundry attitudes and habits survey has been developed, alongside three communications briefs that are designed to encourage shifts in social norms and routines.
| Item Type: | Report or Working Paper (Project Report) |
|---|---|
| Subjects: | Communication Communication > Advertising & Marketing History, Geography & Environment Social Sciences Sustainability & Environment |
| Courses by Department: | The School of Communication |
| Related URLs: | |
| Depositing User: | Lucy Cokes |
| Date Deposited: | 16 Dec 2024 14:39 |
| Last Modified: | 16 Dec 2024 14:39 |
| URI: | https://repository.falmouth.ac.uk/id/eprint/5892 |
Available Versions of this Item
- Evolution of Laundry. (deposited 16 Dec 2024 14:39) [Currently Displayed]
 |
View Record (staff only) |