Collaboration and co-creation: exploring the value and impact of digital storytelling

Semley, Natalie ORCID: https://orcid.org/0000-0001-6497-1947 (2026) Collaboration and co-creation: exploring the value and impact of digital storytelling. In: Sustainable Narratives and Technologies in Tourism. Routledge, UK. ISBN 978104125536 (In Press)

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Abstract / Summary

Despite the design and implementation of storytelling in a destination being complex, a case study has been designed and delivered in the Southwest of England to capture and evaluate the role of digital storytelling. The data-driven value exchange has sought to quantify the significance of digital storytelling, and in doing so has delivered an array of profound benefits for partners involved in the collaboration between destination managers, creatives, educational institutions, and software developers. The study is the first of its kind, as it determines the value of storytelling to a tourist destination through the exploration of destination intelligence data. The empirical study was ratified through in-depth interviews and a quantitative user survey and concluded that the conversion rate from sharing stories to individuals visiting a destination, can be established. The significance drawn from this collaborative project, offers a roadmap for other destinations to seek collaboration with unusual partners and continue to create stories of place, to achieve a more sustainable and resilient visitor economy in the future.

Item Type:	Book Section
ISBN:	978104125536
Subjects:	Business > Experience Design Business > Leisure & Tourism
Department:	Cornwall Business School
Depositing User:	Natalie Semley
Date Deposited:	26 Feb 2026 14:14
Last Modified:	26 Feb 2026 14:14
URI:	https://repository.falmouth.ac.uk/id/eprint/6247

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