Items where Author is "Kampani, Julia"

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Archer-Brown, Chris ORCID logoORCID: https://orcid.org/0000-0001-8774-5707, Kampani, Julia ORCID logoORCID: https://orcid.org/0000-0001-5070-6763, Marder, Ben, Bal, Anjali and Kietzmann, Jan (2017) Conditions in prerelease movie trailers for stimulating positive word of mouth. Journal of Advertising Research, 57 (2). pp. 159-172. ISSN 0021-8499

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