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Items where Division is "Creative Advertising" and Year is 2017
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Springer, Paul
ORCID: https://orcid.org/0000-0002-2781-8297
(2017)
Matching Website and Audience Personality: The Case of Music Artist Marketing.
In: Personality, Design and Marketing: Matching design to customer personal preferences. Routledge, London, pp. 105-115. ISBN 9780566087844
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