The Work of Swiss poster designer Paul Brühwiler and the Swiss National Design stereotype

Jenkins, Jessica ORCID logoORCID: https://orcid.org/0000-0003-2295-5871 (2016) The Work of Swiss poster designer Paul Brühwiler and the Swiss National Design stereotype. In: „Von Weltformat“ Das Schweizer Plakat aus historischer und bildwissenschaftlicher Perspektive, 03.06.2016 – 04.06.2016, Eikones – NFS Bildkritik Rheinsprung 11 CH-4051 Basel.

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Abstract / Summary

The understanding of “Swiss design” as perhaps the purest form of modernism places Switzerland at the epicentre of twentieth century graphic design history. Post modern vehicles of thought as well as challenges to Western-centred design history, have left the success story of Swiss graphic design in tact. This paper examines the work and career of Swiss poster designer Paul Brühwiler, and through this critiques this concept of “Swissness”. It proposes that even where a positive national design stereotype is established, this is detrimental to design historical knowledge.

Item Type: Conference or Workshop Item (Paper)
Additional Information: Co-organizers Verein der Plakatfreunde Basel, Catalogue Collectif Suisse des Affiches/Kollektivkatalog Schweizer Plakatsammlungen (CCSA/KKSP), Institut Visuelle Kommunikation (HGK FHNW)
Uncontrolled Keywords: Modernism, Posters, Nationality, Paul Brühwiler, Swiss Design, Stereotype, Luzern, California, Zürich, Poster Desig
Subjects: Arts > Graphic Arts
History
Arts > Historical
History > International
Social Sciences
Courses by Department: The School of Communication > Graphic Design
Depositing User: Jessica Jenkins
Date Deposited: 03 Mar 2017 11:51
Last Modified: 12 Sep 2019 13:29
URI: http://repository.falmouth.ac.uk/id/eprint/1984

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