Selling feminism: 'femvertising' is a risky game.

Su, Cui ORCID logoORCID: (2017) Selling feminism: 'femvertising' is a risky game. Courier, Issue 19. ISSN 2396-933

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Abstract / Summary

Companies have been co-opting political causes for decades. In recent years, brands from Nike to Glossier have chosen female empowerment as a marketing tactic. But can brands effectively champion feminism, or does it just exploit and debase a serious issue?

Item Type: Article
ISSN: 2396-933
Subjects: Business
Communication > Creative Advertising
Depositing User: Cui Su
Date Deposited: 16 May 2019 08:54
Last Modified: 17 May 2019 09:13


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