Vacation Posts on Facebook: A Model for Incidental Vicarious Travel Consumption

Marder, Ben, Archer-Brown, Chris ORCID logoORCID:, Colliander, Jonas and Lambert, Aliette (2018) Vacation Posts on Facebook: A Model for Incidental Vicarious Travel Consumption. Journal of Travel Research, 58 (6). pp. 1014-1033. ISSN 1552-6763

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Abstract / Summary

Vicarious consumption of travel is ubiquitous. However little is known about the psychological processes this initiates or the potential for resultant behaviors beyond direct steps toward patronage. We address this gap through developing and testing the incidental vicarious travel consumption model (IVTCM), which draws from well-established knowledge of the self-concept and compensatory consumption. In the context of vicariously consuming idyllic vacation posts on Facebook, the model identifies the following: individuals’ travel-related self-discrepancies may become active, leading to feelings of dejection, initiating five possible compensatory consumption behaviors (Direct, Symbolic, Dissociation, Escapism, Fluid). A sequential mixed-method design (total n=860) provides support for the IVTCM. The primary contributions of the paper are as follows: first the IVTCM can be used to understand different forms of vicarious travel consumption. Second, specific understanding on the impact of idyllic vacation posts is contributed, furthering knowledge on the role of social media within tourism

Item Type: Article
Identification Number: 10.1177/0047287518786465
Additional Information: ** From Crossref via Jisc Publications Router.
Uncontrolled Keywords: Tourism, Leisure and Hospitality Management, Geography, Planning and Development, Transportation
ISSN: 1552-6763
Subjects: Business
Courses by Department: Business School > Business Entrepreneurship
SWORD Depositor: Mr JISC Pubrouter
Depositing User: Mr JISC Pubrouter
Date Deposited: 14 Dec 2018 14:37
Last Modified: 11 Nov 2022 16:28


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