Human-centred design research during the pandemic: Using an online survey to inform personas of women at risk of hip fracture

Andrews, Simon ORCID: https://orcid.org/0000-0002-1092-8158 (2022) Human-centred design research during the pandemic: Using an online survey to inform personas of women at risk of hip fracture. In: [Design – Creative Practice – Research]3, 25th Nov 2022, Design Museum, London.

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Abstract / Summary

Hip protectors can reduce the risk of fracture, but long-term adoption of these products is low because they’re uncomfortable, they don’t look good, and they’re difficult to use. Social distancing rules cut short planned focus groups, so an online survey was developed to understand attitudes toward current hip protectors. The survey responses have, in turn, helped to inform a series of Personas. Personas are imaginary characters that represent different user archetypes based on real people who have engaged with the research practice. They help to focus design development by becoming a lens through which design concepts can be evaluated. Although the pandemic disrupted people-facing research, the use of survey data provided a greater breadth of voices to inform the personas than focus groups alone.

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