Extreme Experiential Entrepreneurship Education: What If Students Must Start a Business?

Simmons, Marcus ORCID logoORCID: https://orcid.org/0000-0001-6180-7105 and Langford, Sue ORCID logoORCID: https://orcid.org/0000-0001-6226-0180 (2026) Extreme Experiential Entrepreneurship Education: What If Students Must Start a Business? In: Cases on Experiential Learning in Higher Education for Economic Innovation and Growth. IGI Global Scientific Publishing, UK, pp. 339-365. ISBN 9798337366302

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Abstract / Summary

This chapter documents an extreme example of experiential entrepreneurship education: the fully funded Launchpad master’s programme, which required students to start and incorporate a business or social enterprise during the one- year course. The study examines the student experience to provide pedagogical insights for educators. All participants found the intensity of the programme very challenging, but their views on its effectiveness varied significantly. The strongest link to positive outcomes and valued gains was the student’s entrepreneurial motivation, not the significant funding available. Students with a strong, explicit desire to launch a business (determined entrepreneurs) valued the experience positively and had significant impact. In contrast, those with the weakest motivation (casual entrepreneurs) made the strongest criticisms. This study helps define the effectiveness and boundaries of this extreme pedagogy by shedding light on how student motivation significantly contributes to entrepreneurial outcomes.

Item Type: Book Section
Uncontrolled Keywords: entrepreneurship education, experiential learning, case study, entrepreneurial motivation, entrepreneurial outcomes, business incubator
ISBN: 9798337366302
Subjects: Education
Business > Entrepreneurship
Department: Cornwall Business School
Related URLs:
Depositing User: Marcus Simmons
Date Deposited: 06 Jul 2026 15:24
Last Modified: 06 Jul 2026 15:24
URI: https://repository.falmouth.ac.uk/id/eprint/6530
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