Tasting success with gin: adapting to changing trends

O'Brien, Seamus ORCID: https://orcid.org/0000-0001-8221-0340, Kok, S and Duarte Alonso, A (2018) Tasting success with gin: adapting to changing trends. Liverpool Chamber.

Abstract / Summary

Adaptability and the ability to weather changes and fluctuations in the marketplace provide a useful means to deliver business success. Given the changing landscape of consumer demands and trends it is often challenging for small businesses to innovate quickly enough. Even with the finances and might of a large customer base, some major high street retail chains and household names have fallen victim to changes in consumer shopping trends.

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