Considering the potential for increasing sustainability at UK music festivals by monetising ICT enhanced content to fund reductions in overall on-site capacity.

Bossey, Adrian ORCID: https://orcid.org/0000-0002-9874-6323 (2024) Considering the potential for increasing sustainability at UK music festivals by monetising ICT enhanced content to fund reductions in overall on-site capacity. In: Routledge Handbook on Events and Sustainability. Routledge, Abingdon, pp. 341-353. ISBN ISBN 9781032216324 (In Press)

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Abstract / Summary

This chapter analyses existing literature and builds on previous research to inform a viewpoint article, which can involve “one practitioner offering an engaging and perhaps provocative opinion on a topical issue” (McCloskey 2017: 2). It considers concepts relating to sustainability, ICT enhanced performance futures for music festivals and ‘liveness’. Using Glastonbury Festival (“Glastonbury”) as an exemplar, it responds to the suggestion that UK music festivals could improve their sustainability by growing online attendances to fund reductions in on-site capacities (Bossey 2022) and addresses the following questions:

• Could music festivals feasibly increase sustainability by reducing physical operating capacity?
• Could music festivals develop new business models to monetise ICT enhanced content derived from on-site performances to increase overall income?
• What effect might perceptions of liveness in music festival experiences have on the successful uptake of ICT enhanced content?

The chapter concludes that voluntarily reducing the capacity of larger commercial music festivals is a sensible, proportionate and achievable approach to further reducing negative environmental impacts. After a 10% reduction in physical on-site capacity, Glastonbury would remain by far the largest UK music festival and would potentially save up to 21,000 car journeys and other on-site impacts. It is considered reasonable that Glastonbury could potentially earn back, or even exceed, a fall in income following a reduced on-site capacity by increasing the monetarisation of authentic ICT enhanced content.

Item Type:	Book Section
ISBN:	ISBN 9781032216324
Subjects:	Business
Courses by Department:	Cornwall Business School
Depositing User:	Adrian Bossey
Date Deposited:	08 Oct 2024 10:58
Last Modified:	08 Oct 2024 10:58
URI:	https://repository.falmouth.ac.uk/id/eprint/5034

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