Changing Food Environments and Behaviours

The Get Real Food Intervention

Cokes, Lucy ORCID: https://orcid.org/0009-0009-2969-6041 (2026) Changing Food Environments and Behaviours. In: Sustainable Food Cornwall Summit 2026, 13th October 2026, ASH Truro Lifehouse, Highertown All Saints Church, Tresawls Road Truro TR1 3LD. (Unpublished)

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Abstract / Summary

Session: Young People Changing the Food System – Restorative Practice and Behaviour Change

This practice research addresses a critical public health challenge: the high consumption of ultra-processed foods (UPF) among adolescents, who currently derive approximately 70% of their daily energy intake from UPFs. Recognising that traditional, information-based health education rarely produces sustained dietary shifts in young people, this project investigates how co-created creative advertising, choice architecture, and behavioural science can be integrated into secondary school environments to drive positive, long-term behavioural change. Developed as a collaborative project between be.good (Falmouth University’s in-house agency led by Lucy Cokes), local GP Dr Rhiannon Day-Thompson, and undergraduate Creative Advertising students, the inquiry culminated in a live, whole-school pilot intervention deployed at Camborne Science & International Academy (CSIA).

The research offers a novel, youth-centric co-creation model that bridges academic research, clinical expertise, and student graphic design. The design and implementation of the intervention are grounded in theoretical frameworks from implementation science and policy development, including the COM-B Model of Behaviour Change (Michie et al., 2011), The Balm Behavioural Model (Balm, 2002) and. The EAST Framework (Behavioural Insights Team, 2014).

Presented at the Sustainable Food Cornwall Summit 2026 to regional public health leads, educators, policy makers, and food sustainability partners, this presentation effectively shared initial insights, real-world pilot findings, and theoretical approaches from the CSIA rollout. The research establishes a scalable, evidence-backed methodology for secondary schools across the region, serving as the blueprint for an expanded, funded multi-school research study launching in September 2027.

Item Type:	Conference Item (Lecture)
Uncontrolled Keywords:	Behavioural Science, COM-B Model, EAST Framework, Ultra-Processed Food (UPF), Co-Creation, Youth Food Literacy, Choice Architecture, Practice Research.
Subjects:	Communication > Advertising & Marketing Sustainability & Environment
Department:	School of Communication
Depositing User:	Lucy Cokes
Date Deposited:	15 Oct 2026 15:16
Last Modified:	19 Oct 2026 10:17
URI:	https://repository.falmouth.ac.uk/id/eprint/6632

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