Items where Author is "Springer, Paul"

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Article

Springer, Paul ORCID logoORCID: https://orcid.org/0000-0002-2781-8297 and Moraru (Buga), Mădălina (2015) Connecting Stories: Telecommunication Brands, their Narratives and the Paradigm in mobile phone advertising. Styles of Communication, 7 (1). pp. 107-127. ISSN 2065-7943
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Springer, Paul ORCID logoORCID: https://orcid.org/0000-0002-2781-8297, Furey, Sheila and Parsons, Christine (2014) Positioning university as a brand: distinctions between the brand promise of Russell Group, 1994 Group, University Alliance, and Million+ universities. Jourrnal of Marketing for Higher Education, 24 (1). pp. 99-121. ISSN 0884-1241 Item availability may be restricted.
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Book Section

Springer, Paul ORCID logoORCID: https://orcid.org/0000-0002-2781-8297 (2018) The Fourth Industrial Revolution. In: Fifteen Years, A Branded Content Story: A Collection Of Thought Provoking Essays From Leading Branded Content Experts. Branded Content Marketing Association, London, pp. 137-142. ISBN 1728855772
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Springer, Paul ORCID logoORCID: https://orcid.org/0000-0002-2781-8297 (2018) Chapter 14: Advertising, Agencies and Globalisation. In: The Advertising Handbook. Media Practice . Routledge, London, pp. 200-215. ISBN 1138678821
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Springer, Paul ORCID logoORCID: https://orcid.org/0000-0002-2781-8297 (2017) Matching Website and Audience Personality: The Case of Music Artist Marketing. In: Personality, Design and Marketing: Matching design to customer personal preferences. Routledge, London, pp. 105-115. ISBN 9780566087844
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