The Home ECOnomics Report

Cokes, Lucy ORCID: https://orcid.org/0009-0009-2969-6041, Su, Cui ORCID: https://orcid.org/0009-0003-0067-7177, Branch, James ORCID: https://orcid.org/0000-0002-6815-7974 and Ferguson, Joel (2024) The Home ECOnomics Report. Documentation. UNSPECIFIED.

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Abstract / Summary

Home ECOnomics report; a report in which Ecover aimed to better understand the complexities behind the British public’s laundry and cleaning habits and their environmental impact, so that the public can take better steps for the good of the planet. The research was conducted through a combination of extensive literature and academic reviews, focusing on the historical, cultural, and technological evolution of laundry practices. By examining past and present advertising strategies and consumer behaviours, the team of academics were able to identify key trends and factors that influence modern laundry habits. A nationally representative survey in collaboration with Find Out Now took place in August 2024, when 2,000 British residents were surveyed to capture a snapshot of how people across the country approach their laundry routines, their motivations for washing, and their attitudes toward clean clothes.

Item Type:	Report or Working Paper (Documentation)
Subjects:	Communication > Advertising & Marketing Communication History, Geography & Environment Creative Art & Design > Fashion, Textiles & Costume Design
Courses by Department:	The School of Communication
Related URLs:	Organisation Author
Depositing User:	Lucy Cokes
Date Deposited:	11 Nov 2024 15:00
Last Modified:	18 Nov 2024 15:19
URI:	https://repository.falmouth.ac.uk/id/eprint/5814

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