Genre and Online Games

Krzywinska, Tanya and Brown, Douglas (2015) Genre and Online Games. In: International Encyclopedia of Digital Communication and Society. John Wiley & Sons/Blackwell, Oxford. ISBN 978-1-118-29074-3

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Abstract / Summary

Genre is used by game developers as a means of targeting certain markets providing easily-identified product differentiation. This entry provides an overview of the development and diversity of genre in online games and maps out the major factors that drive genre formations. In addition, academic approaches to the study of genre are addressed in conjunction with the commercial and cultural contexts that shape online game genres.

Item Type: Book Chapter
ISBN: 978-1-118-29074-3
Subjects: Computer Science, Information & General Works
Technology > Digital Works > Digital Games
Courses by Department: The Games Academy > Digital Games
Depositing User: Tanya
Date Deposited: 02 Mar 2017 13:22
Last Modified: 19 Dec 2018 08:46


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