Triggers for Change: Realising a 'Design for Sustainable Behaviour' Web-tool for Influencing Sustainable Tourism in Cornwall.

Antzoulatos, Nikolaos (2018) Triggers for Change: Realising a 'Design for Sustainable Behaviour' Web-tool for Influencing Sustainable Tourism in Cornwall. Doctoral thesis, University of the Arts London and Academy for Innovation and Research, Falmouth University.

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Abstract / Summary

This research project addresses social and environmental issues as they pertain to tourism and aims to demonstrate the importance of sustainable design as a medium to change touristic behaviour, lessen its impact and support sustainability in tourism. As original design research, this thesis draws upon a multi-disciplinary literature review, including the emerging field of 'Design for Sustainable Behaviour' (DfSB), Behavioural Economics (Dolan et al's 'MINDSPACE model'), Environmental and Social Psychology, Social Science (Cialdini's 'Six Universal Laws of Influence'), and community-based social marketing, bringing together their developed understandings on what it takes to communicate and influence human behaviour, along with illustrated examples, into a comprehensive chart called 'Elements of Persuasion'.

In turn, 'Elements of Persuasion' creates the basis upon which new knowledge is consolidated in the form of a webtool called 'Triggers for Change'; a digital platform, developed and evaluated through an iterative Human-Centred Design process, that aims to become an online resource framework for the Cornish tourism industry, that improves the persuasiveness of their sustainability communications with tourists visiting Cornwall. This would therefore minimise the industry's contribution to CO2 emissions and climate change and, thus, further sustainable tourism in Cornwall.

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