The CACHE lectures: Changing Behaviour for Good

Cokes, Lucy ORCID: https://orcid.org/0009-0009-2969-6041 (2024) The CACHE lectures: Changing Behaviour for Good. In: The Leo Reader. Leo Reader, United Kingdom, pp. 17-27. ISBN N/A

	Other (Script for Online Lecture) LeoLecture_Script_BehaviourChangeForGood_final.docx - Submitted Version Available under License Creative Commons Public Domain Dedication. Download (14MB)
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Abstract / Summary

A lecture about changing behaviour for good using behavioural economics. Written by Lucy Cokes, who leads the Behavioural Change for good modules on the Advertising courses at Falmouth University. Published on the free reading platform LEO, which has been especially designed and created for advertising students that are neurodivergent. This lecture will provide educational material online to reach audiences across the UK who are either studying advertising or may have an interest in advertising. The LEO e-reading platform was produced by CACHE – the Creative Advertising Collective for Higher Education – a supportive network of like-minded University professionals that work together to debate, share and enhance teaching practice of Creative Advertising.

Item Type:	Book Section
ISBN:	N/A
Subjects:	Communication > Advertising & Marketing Education Computing & Data Science
Courses by Department:	The School of Communication
Related URLs:	Publisher
Depositing User:	Lucy Cokes
Date Deposited:	28 Nov 2024 11:24
Last Modified:	28 Nov 2024 11:24
URI:	https://repository.falmouth.ac.uk/id/eprint/5816

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