Items where Subject is "Creative Advertising"

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Group by: Creators | Item Type

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Number of items at this level: 11.

Article

Archer-Brown, Chris ORCID: https://orcid.org/0000-0001-8774-5707, Kampani, Julia ORCID: https://orcid.org/0000-0001-5070-6763, Marder, Ben, Bal, Anjali and Kietzmann, Jan (2017) Conditions in prerelease movie trailers for stimulating positive word of mouth. Journal of Advertising Research, 57 (2). pp. 159-172. ISSN 0021-8499

Springer, Paul ORCID: https://orcid.org/0000-0002-2781-8297, Furey, Sheila and Parsons, Christine (2014) Positioning university as a brand: distinctions between the brand promise of Russell Group, 1994 Group, University Alliance, and Million+ universities. Jourrnal of Marketing for Higher Education, 24 (1). pp. 99-121. ISSN 0884-1241 Item availability may be restricted.

Springer, Paul ORCID: https://orcid.org/0000-0002-2781-8297 and Moraru (Buga), Mădălina (2015) Connecting Stories: Telecommunication Brands, their Narratives and the Paradigm in mobile phone advertising. Styles of Communication, 7 (1). pp. 107-127. ISSN 2065-7943

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Su, Cui ORCID: https://orcid.org/0009-0003-0067-7177 (2017) Selling feminism: 'femvertising' is a risky game. Courier, Issue 19. ISSN 2396-933

Book Section

Springer, Paul ORCID: https://orcid.org/0000-0002-2781-8297 (2018) Chapter 14: Advertising, Agencies and Globalisation. In: The Advertising Handbook. Media Practice . Routledge, London, pp. 200-215. ISBN 1138678821

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Springer, Paul ORCID: https://orcid.org/0000-0002-2781-8297 (2017) Matching Website and Audience Personality: The Case of Music Artist Marketing. In: Personality, Design and Marketing: Matching design to customer personal preferences. Routledge, London, pp. 105-115. ISBN 9780566087844

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Conference or Workshop Item

Cokes, Lucy ORCID: https://orcid.org/0009-0009-2969-6041 (2023) Talk at the conference: Ending domestic abuse, sexual violence, and violence against women and girls in Cornwall and the Isles of Scilly. In: Ending domestic abuse, sexual violence, and violence against women and girls in Cornwall and the Isles of Scilly., 11th October 2023, Wadebridge.

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Su, Cui ORCID: https://orcid.org/0009-0003-0067-7177 (2018) Teaching Entrepreneurship: Building on the Creative Advertising experiment. In: Core Academic Training (CAT) 2018, Falmouth University.

Book

Su, Cui ORCID: https://orcid.org/0009-0003-0067-7177, Peart, Rob and Sunderland, James (2011) Future:Content. It's Nice That, London, UK. ISBN 978-0-9564373-2-7

Performance

Blonska, Agnieszka ORCID: https://orcid.org/0000-0001-5345-8179, Carey, Seamas, McDonald, Rebecca, King, Louis, Bunker, Charlie and Tanner, Steve (2022) Help! I Think I’m a Nationalist! [Performance]

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Blonska, Agnieszka ORCID: https://orcid.org/0000-0001-5345-8179, Wichowska, Joanna, Bielawka, Klara, Brykalski, Arkadiusz, Czerwinski, Anu, Kedziora, Karolina, Kozyra, Katarzyna, Le Puke, Pepe, Szwan, Lulla-Andrzej, Robaszkiewicz, Maria, Rutkowska, Filipka, Byrska, Olga, Bednarek, Krysia, Ślesiński, Arek, Sienicki, Artur, Szewczak, Leopold, Daab, Adam and Zaremba, Bozena (2022) Orlando. Biografie (in translation: Orlando. Biographies). [Performance]

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