Items where Subject is "Creative Advertising"

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Group by: Creators | Item Type
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Number of items at this level: 7.

A

Archer-Brown, Chris ORCID logoORCID: https://orcid.org/0000-0001-8774-5707, Kampani, Julia ORCID logoORCID: https://orcid.org/0000-0001-5070-6763, Marder, Ben, Bal, Anjali and Kietzmann, Jan (2017) Conditions in prerelease movie trailers for stimulating positive word of mouth. Journal of Advertising Research, 57 (2). pp. 159-172. ISSN 0021-8499

S

Springer, Paul ORCID logoORCID: https://orcid.org/0000-0002-2781-8297 (2018) Chapter 14: Advertising, Agencies and Globalisation. In: The Advertising Handbook. Media Practice . Routledge, London, pp. 200-215. ISBN 1138678821
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Springer, Paul ORCID logoORCID: https://orcid.org/0000-0002-2781-8297 (2017) Matching Website and Audience Personality: The Case of Music Artist Marketing. In: Personality, Design and Marketing: Matching design to customer personal preferences. Routledge, London, pp. 105-115. ISBN 9780566087844 Item availability may be restricted.
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Springer, Paul ORCID logoORCID: https://orcid.org/0000-0002-2781-8297, Furey, Sheila and Parsons, Christine (2014) Positioning university as a brand: distinctions between the brand promise of Russell Group, 1994 Group, University Alliance, and Million+ universities. Jourrnal of Marketing for Higher Education, 24 (1). pp. 99-121. ISSN 0884-1241 Item availability may be restricted.
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Springer, Paul ORCID logoORCID: https://orcid.org/0000-0002-2781-8297 and Moraru (Buga), Mădălina (2015) Connecting Stories: Telecommunication Brands, their Narratives and the Paradigm in mobile phone advertising. Styles of Communication, 7 (1). pp. 107-127. ISSN 2065-7943
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Su, Cui (2017) Selling feminism: 'femvertising' is a risky game. Courier, Issue 19. ISSN 2396-933

Su, Cui, Peart, Rob and Sunderland, James (2011) Future:Content. It's Nice That, London, UK. ISBN 978-0-9564373-2-7

This list was generated on Sun Sep 26 14:56:37 2021 BST.