Items where Subject is "Communication > Creative Advertising"
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- Falmouth University Subject Areas (9)
- Communication (9)
- Creative Advertising (9)
- Communication (9)
Group by: Creators | Item Type
Number of items at this level: 9.
Article
Archer-Brown, Chris  ORCID: https://orcid.org/0000-0001-8774-5707, Kampani, Julia ORCID: https://orcid.org/0000-0001-5070-6763, Marder, Ben, Bal, Anjali and Kietzmann, Jan
(2017)
Conditions in prerelease movie trailers for stimulating positive word of mouth.
Journal of Advertising Research, 57 (2).
pp. 159-172.
ISSN 0021-8499
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Springer, Paul ORCID: https://orcid.org/0000-0002-2781-8297, Furey, Sheila and Parsons, Christine
(2014)
Positioning university as a brand: distinctions between the brand promise of Russell Group, 1994 Group, University Alliance, and Million+ universities.
Jourrnal of Marketing for Higher Education, 24 (1).
pp. 99-121.
ISSN 0884-1241
Item availability may be restricted.
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Springer, Paul ORCID: https://orcid.org/0000-0002-2781-8297 and Moraru (Buga), Mădălina
(2015)
Connecting Stories: Telecommunication Brands, their Narratives and the Paradigm in mobile phone advertising.
Styles of Communication, 7 (1).
pp. 107-127.
ISSN 2065-7943
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| Su, Cui (2017) Selling feminism: 'femvertising' is a risky game. Courier, Issue 19. ISSN 2396-933 |
Book Section
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Springer, Paul ORCID: https://orcid.org/0000-0002-2781-8297
(2018)
Chapter 14: Advertising, Agencies and Globalisation.
In:
The Advertising Handbook.
Media Practice
.
Routledge, London, pp. 200-215.
ISBN 1138678821
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Springer, Paul ORCID: https://orcid.org/0000-0002-2781-8297
(2017)
Matching Website and Audience Personality: The Case of Music Artist Marketing.
In:
Personality, Design and Marketing: Matching design to customer personal preferences.
Routledge, London, pp. 105-115.
ISBN 9780566087844
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Book
| Su, Cui, Peart, Rob and Sunderland, James (2011) Future:Content. It's Nice That, London, UK. ISBN 978-0-9564373-2-7 |
Performance
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Blonska, Agnieszka ORCID: https://orcid.org/0000-0001-5345-8179, Carey, Seamas, McDonald, Rebecca, King, Louis, Bunker, Charlie and Tanner, Steve
(2022)
Help! I Think I’m a Nationalist!
[Performance]
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Blonska, Agnieszka ORCID: https://orcid.org/0000-0001-5345-8179, Wichowska, Joanna, Bielawka, Klara, Brykalski, Arkadiusz, Czerwinski, Anu, Kedziora, Karolina, Kozyra, Katarzyna, Le Puke, Pepe, Szwan, Lulla-Andrzej, Robaszkiewicz, Maria, Rutkowska, Filipka, Byrska, Olga, Bednarek, Krysia, Ślesiński, Arek, Sienicki, Artur, Szewczak, Leopold, Daab, Adam and Zaremba, Bozena
(2022)
Orlando. Biografie (in translation: Orlando. Biographies).
[Performance]
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